There was a great post-mortem article on the 2009 Calgary Vipers in the Calgary Herald earlier this week. Vipers president John Conrad was interviewed with regards to the Vipers financial situation. Here’s what I found interesting:
- Conrad talks about starting to build a better fan base, targeting families – which I think we can all agree is the exact direction the Vipers should be headed.
- He is aiming for 1500 season ticket holders for 2010. I think season tickets need to be a better deal for this to happen, and (hypothetically) raising the base single-ticket price is not that way to achieve season ticket value (hint, hint).
- Conrad confesses that approximately 30% of the 2008 announced attendance was no-shows. Can we assume the same thing happened in 2009?
- The Vipers had the best average playoffs attendance in the GBL with 2885 FPG (fans per game).
- The Vipers say their average attendance was 1525 FPG in the regular season.
- I’ve been tracking the Vipers regular season attendance all season. They sold 54910 tickets for 38 home games. 54910/38=1445
- Two of those home game were double headers. 54910/36=1525
- The Vipers are counting the attendance for the double header games twice, but only counting the games once. Whatever. They actually drew 1445 FPG
- Conrad says attendance increased over the season. This is true, and is very significant. Here’s my chart:
You could argue that a lot of factors affected attendance. Game time temperature (shown on the chart as well) certainly looks like it played a role. Remember that Peter Young stepped down on June 11th, and he was considered by some to be a polarizing figure. For the record, though, attendance in 2009 grew at a faster rate than the temperature rose – so weather wasn’t the only factor. The Vipers did some things right in 2009 as the season wore on when it came to selling tickets.