2009 Attendance Bric-A-Brac

There was a great post-mortem article on the 2009 Calgary Vipers in the Calgary Herald earlier this week.  Vipers president John Conrad was interviewed with regards to the Vipers financial situation.  Here’s what I found interesting:

  • Conrad talks about starting to build a better fan base, targeting families – which I think we can all agree is the exact direction the Vipers should be headed.
  • He is aiming for 1500 season ticket holders for 2010.  I think season tickets need to be a better deal for this to happen, and (hypothetically) raising the base single-ticket price is not that way to achieve season ticket value (hint, hint).
  • Conrad confesses that approximately 30% of the 2008 announced attendance was no-shows.  Can we assume the same thing happened in 2009?
  • The Vipers had the best average playoffs attendance in the GBL with 2885 FPG (fans per game).
  • The Vipers say their average attendance was 1525 FPG in the regular season. 
    • I’ve been tracking the Vipers regular season attendance all season.  They sold 54910 tickets for 38 home games.  54910/38=1445
    • Two of those home game were double headers.  54910/36=1525
    • The Vipers are counting the attendance for the double header games twice, but only counting the games once.  Whatever.  They actually drew 1445 FPG
  • Conrad says attendance increased over the season.  This is true, and is very significant.  Here’s my chart:

2009-att-chart

You could argue that a lot of factors affected attendance.  Game time temperature (shown on the chart as well) certainly looks like it played a role.  Remember that Peter Young stepped down on June 11th, and he was considered by some to be a polarizing figure.  For the record, though, attendance in 2009 grew at a faster rate than the temperature rose – so weather wasn’t the only factor.  The Vipers did some things right in 2009 as the season wore on when it came to selling tickets.

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